Business Referral Group

Business Referral Group

So, what are the things you should be looking for in a good business referral group?

When your client needs services that your business can't provide what do you do? Simply tell them that you can't handle their business? Of course you want to take good care of your client and you want to position yourself and your business as the trusted advisor in the eyes of your client. Moving forward your client will look to you for all manner of possible revenue generating work. If you are a part of a business referral group you then refer your client to someone in your group that can help them. This creates many benefits for you and your business.

• It lets you to screen who your client is going to use for these services. This way you can be assured that your client is going to be well taken care of.


• Increases the amount of services that you can provide to your client, they will end up coming back to you for advice on many other services that they might not have known you could provide.


• Creates goodwill among your fellow business people, this gives you a better chance to win their referrals.


• Makes the business referral group itself stronger by your participation in it, you'll get more referrals not just from the business person that you referred business to, but also from business people that might be close to them.

Think of a business referral group as a circle of people all scratching the back of the next person in line. Everyone comes out a winner. Now you do have to be a present member in order to receive any of these benefits. It takes a little effort to become a trusted member of a business referral group, but the benefits never end. Take a moment to think of what it would mean to your business if you were part of a network that allowed you access to thousands of other business people in hundreds of different industry verticals. Once you are a participating member yourself you could see a dramatic increase in referrals, and we all know that a referral is much stronger than a lead. Having someone else identify the opportunity and give your name as the person to assist the client with their need is a slam dunk in any sales environment. We have all read about the financial crisis and have seen what it's done to our businesses, I think we all know that we have to be thinking outside of the box in order to secure the future of our companies.



Running your business with a 20th century mindset no longer works in the marketplace of today, you have to be willing to partner with other businesses in order to achieve success in the market of the 21st Century. This is the goal of any good business referral group.

Thanks for reading!